E-business is of great importance to the BASF Group: The electronic performance of business processes is regarded as a decisive success factor.
Virtual commerce continues to grow in significance in today's globalized world, and e-business opens up new perspectives above and beyond communication. It guarantees customers competent advice, transparent, secure communication processes and information available at anytime, anywhere in the world. This increases the efficiency of business relationships. Both for our customers and for BASF, this means: Faster, more cost-efficient value-added processes.
As early as 2001 a unit was founded within the BASF Information Services department exclusively dedicated to the topic of e-business. For procurement and sales processes, i.e. for both customers and vendors, the team standardized processes, developed user-friendly tools such as "World Account" and industry-specific portals and was one of the founding members behind the initiation of ELEMICA, the platform of the chemical industry. The renaming of the e-business unit as "E-Solutions" in 2006 is a clear indicator: Expansion of the range of information for BASF products, E-Marketing and more than anything the development of an optimum e-business strategy are all promising measures for success taken above and beyond the level of the pure transaction. The e-solutions brochure gives you an overview of the offered tools and services.
The e-business team supports customers worldwide with current trends and innovative technologies in the context of e-business. In this way companies can standardize business processes of increasing complexity quickly and flexibly and can react to new developments: An important investment in the long-term satisfaction and retention of the customer. The figures for 2006 already demonstrate how successful e-business has become at BASF. For the first time, more than a third of corporate revenues were generated through electronic commerce. This makes the BASF Group the world's leading chemical company in the area of e-business as well.
